PingtungThing

2019 年台灣設計展以屏東農作產業為主軸的展館-屏東西，是藉太陽起落的東西方為名象徵農業日出而作日落而息，將展場分割成兩大色調分別代表「日黃」及「晝白」，而我們決定採用農業中不可或缺的元素「紙箱」出發，將策展概念轉化為材料在在空間中延伸。展區拆成三大部分使觀展者有不同階段的聚焦重點，空間感受營造是以漸進式的意象遞進將農業從傳統至現代的推進層次用材料逐步表現出來。第一區設定為最原始的農業意象--新鮮的水果、沾了土的雨靴等充滿使用痕跡的器具，我們將傳統農產運送時包裝所用之紙箱、麻布袋結合放大成裝載這些展品的容器，六座大卡其方塊分別代表六種物產，讓人自由穿梭窺探其中驚喜，如同開箱般從最真實的角度切入作為探詢後續故事的起點。

接著第二區主題為當地人文的採集，透過不同短片輪播介紹人物故事。我們採用賣場中常出現的電視牆元素，打造一座不規則鐵件矩形框架，放置多個螢幕作為最終「超級市場」的通道口，用最直接的影片視覺、訪談聲引人駐足了解。

最後一區則是將屏東各項No.1的「超級農產」品牌化後，放進虛擬的「超級市場」內，代表傳統在地走向精緻國際「超級化」一個完整的演繹歷程，我們用中空板圍繞與數支燈管打造充滿現代感的虛擬超市，結合概念用空間展現「屏東」這個城市的品牌價值。半透視材質隱約看見行經內外的人們充滿好奇、明亮的白光吸引人潮目光、層層靜電簾與斜狀平行排列的展示架交錯讓觀展者穿梭其中，利用材質變化切割出豐富的視覺效果。

由物產最初始的野性為起點，引領觀展者認識、接觸，到最終成為消費者的歷程都由展場三區塊演繹，將傳統農業結合設計美學以全新樣貌呈現，打造從產品至品牌至與人連結的成果點。

During the 2019 Taiwan Design Expo, the exhibition hall that has as its theme the agriculture of Pingtung county – PINGTUNG THING– is a symbol of the cycle of starting work at sunrise and stopping work at sunset and a play on the words “East” and “West”. The exhibition hall is divided into two major colors to represent “sun yellow” and “day white”. We decided to use the indispensable element of agriculture, “cardboard cartons”, to transform the concept of exhibition planning into materials so that it may be extended in space. The exhibition area is divided into three parts so that the visitors focus on different themes in different stages. The construction of the space is intended to incrementally show the materials used in the development of agriculture from traditional methods to modern methods.

The first area shows the most primitive agriculture -- fresh fruit, soiled rain boots and other tools well worn by daily use. We enlarged the cardboard cartons and sacks used for packaging traditional agricultural products into containers that house these exhibits. Each of the six big trucks represents six kinds of products, allowing people to freely shuttle between them and discover their surprises, just like unpacking a box starts from the most realistic point of view and continues to become a way to explore the follow up story.

Next, the theme of the second area is a collection of local oral history, introducing the story of the characters through different short films. We use the TV wall elements that often appear in marketplaces to build a rectangular frame from irregular iron parts, and place multiple screens as the doorframe of the “supermarket”. We use the most direct visual perception and interview recording to tell the story.

In the last area, we put all the branded No.1 “super agricultural products” into the virtual “supermarket” to represent a complete transformation process from traditional sales channels to the refined international market. We use hollow boards and multiple lighting tubes to build a virtual supermarket that evokes modernity and combine the concept with space to show the brand value of Pingtung city. Semitransparent materials allow visitors to see hazy outlines of curious people inside and outside. Bright white light attracts people's attention. Layers of static curtains and inclined parallel display shelves crisscross to let visitors shuttle among them. Rich visual effects are assembled from changes in materials.

Starting from the wildness of the raw products, the process of leading the visitors to learn more about them and finally becoming consumers is explained by the three areas in the exhibition hall. Traditional agriculture is combined with design aesthetics to present a new look, highlighting the achievement of transforming the product to a brand and to connecting with people.